Ad and Cookie Policy

Our Use of Cookies and Other Tracking Technologies and Online Advertising
(Last updated January 21, 2021)

When you visit or interact with Callaway and our websites, mobile applications, and other online features and services (“Sites”), we and our service providers, including third-party advertising and analytics companies, may use several common tracking tools that collect information, including personal information, about you and your use of the Sites over time and across different websites.

Table of Contents

  • Tracking tools we use

  • We use tracking tools for a variety of reasons

  • We engage in interest-based advertising

  • Third parties who set cookies and other tracking technologies through the Sites

  • You can control certain tracking tools

  • You can opt-out of online behavioural advertising

Tracking Tools We Use

We use the following methods to automatically collect information from visitors to our Sites.

Cookies
Cookies are small data files that download onto your computer or other device when you visit the Site or otherwise access our online content. Cookies may be used for many purposes. We use both session cookies (deleted when you close your browser) and persistent cookies (remain after the browser is closed).

To learn more, visit:
http://www.allaboutcookies.org/
https://www.oaic.gov.au/privacy/your-privacy-rights/advertising-and-marketing/targeted-advertising

Web Beacons
Small graphic images or web programming code known as web beacons (also called “pixel tags,” “1x1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. These technologies are used to count visitors, monitor navigation, and measure email and link engagement.

Embedded Scripts
Embedded scripts collect information about your interactions with the Sites, such as links clicked. The code is temporarily downloaded to your device and deactivated after you leave the Site.

We Use Tracking Technologies for a Variety of Reasons

We may use automatically collected information to:

  • Track visitors to our websites

  • Recognise past visitors and remember preferences

  • Store passwords for registered users

  • Integrate with third-party social media websites

  • Facilitate purchases

  • Serve relevant advertising content

  • Measure advertisement effectiveness

  • Prevent repeated exposure to the same advertisements

  • Combine information from multiple sources

  • Better understand our audience and customer interests

We engage in Interest-Based Advertising

We and our partners display interest-based advertising using information gathered over time across multiple websites and platforms. Third parties may link this information to your name, email address, or purchase history.

Interest-based advertising includes ads served after you leave our website or based on your browsing habits. These ads may appear on third-party websites, apps, or emails and may relate to our products or other companies’ products.

Third Parties Who Set Cookies and Other Tracking Technologies

Third parties that may use tracking technologies include:

Cquotient
Used to personalise user experiences.

Google Analytics
Used to analyse website usage and visitor behaviour. Google may collect information about your activity across websites. You can learn more at google.com/policies/privacy/partners and opt out at tools.google.com/dlpage/gaoptout.

You Can Control Certain Tracking Tools

Your browser may allow you to control cookies. Instructions vary by browser. To learn more, visit:
http://www.allaboutcookies.org/

To control Flash cookies, visit:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

Do Not Track Policy
Some browsers offer “Do Not Track” features. There is no standard definition, and Callaway may not respond to these signals unless required by law. Learn more at www.allaboutdnt.com.

Blocking cookies may affect site functionality and may not stop all tracking.

You Can Opt-Out of Online Behavioural Advertising

Some advertising partners are members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). You can opt out at:

International options:

For mobile devices, you may limit advertising through device settings or by installing the DAA AppChoices app. More information is available at:
http://www.networkadvertising.org/mobile-choice/

Opting out does not stop ads completely; you will continue to receive generic advertising.